Welcome.
Explore my projects, learn about my creative approach. Design choices that go beyond appearances, always driven by purpose.
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SAMI KULLAB
SAMI KULLAB
LOOK
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Here you can see a preview of selected work from Brand Identity to Environmental Graphic Design.
BOOK
*Please note that the work presented here does not necessarily reflect my personal beliefs or opinions. Instead, it is tailored to the specific needs and requirements of the client’s project and deliverables.
Clients
100
Projects
125
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Over 100 clients and 125 projects worked on, from Fortune 100 & 500 companies to local and international businesses alike.
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American Airline
JFK Airport
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Deloitte.
Accenture
AllianceBernstein
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Edrington
Amazon.com
Seven-Eleven
LIXIL
Aramark
Sysco
Conn’s Home Plus
LaNova Tile
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NEOM (Dubai)
CBRE
Tishman Speyer
LUSK
HINES
Transwestern
Valo Park
Uniland
Williamsburg
City of New York
City of Houston
Curated Properties
70 York
212 West
550 Washington
1540 Broadway
Canal Place
Gateway
Harborside
New Yorker
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College Point
Newmark
Dwight Englewood
KIPP Schools
The Post Oak School
Sam Houston University
Parson’s School of Design
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Schlumberger
Shale-Insland
BHP Billiton
Nabors
Westlake Chemical
Marathon Oil
Southwestern Energy
BJ’s
Anadarka
Concho
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Netflix
Rockstar Games
Warner Music Group
Amazon Music
Bardavon
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JP Morgan Chase
Bank of America
Morgan Stanley
Harland Clarke
Citi Group
ING Financial
CICC
Lionstone Investments
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Ford Foundation
Arcus Foundation
Reach Movement
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Pfizer
Mount Sinai
Merck
Anthem
Aspect Health
Texas Medical Center
Bardavon
Flora
LUSK
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Pillsbury
Latham & Watkins
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Museum of Modern Art (MoMA)
Jackie Robinson Museum
American Kennel Club
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Royal Caribbean
CocoCay Island
Celebrity Apex
Wyndham
Hotels.com
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Microsoft
AT&T
Verizon
FMC Technologies
Mathworks
Art Blocks
Chaincode
Wunderkind
APPROACH
APPROACH
Sami Kullab
CREATIVE DIRECTOR & STRATEGIST
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With over 15 years of experience, my approach is anything but ordinary. I firmly believe that brands are not just engaged in culture, but are integral parts of it. I reject conventional norms in favor of extraordinary ideas that foster genuine human and cultural connections.
I'm a multidisciplinary creative specializing in brand identity, environmental design, and design psychology. Over the years, I've lead and collaborated with both local and international designers across all design disciplines. Together, we devised and implemented influential strategies to assist our clients in carving out their unique identities and experiences within the complex branding landscape. In a world that's more connected than ever, achieving international recognition for today's businesses isn't a question of if, but when.
Creative Approach
CONVERSATION
Engaging in conversation fuels imagination and nurtures creativity. It's about the thrill of discovery and the passion for exploration, actively seeking meaning instead of waiting for inspiration to strike.
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COLLABORATION
I have a strong conviction in the power of idea-sharing, where collaborative efforts are harnessed to address problems and overcome challenges, ultimately leading to meaningful and impactful design solutions.
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PURPOSE
Every element holds its purpose. With unwavering passion at the heart of it all, the work becomes a captivating story that cannot be overlooked or forgotten. Striking the perfect balance between fluid and enriching brands.
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Creative Direction
Creative Direction
Brand Engagement
Brand Strategy
Brand Identity
Naming
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Copywriting
Graphic Design
Packaging design
Typography
Photography
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Signage & Wayfinding
Environmental Design
Digital Design
Motion Design
Web Design
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OF
AH
CREATIVE
Video Credit - @hypebeast Corteiz + Nike AirMax 95 Drop NYC - March 2023
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Future Confessions
Through my research and experience, I’ll be writing more about my personal thoughts and opinions on brand identity and other brand related topics.